I'm Orestis. I work as Sero. Brand identity since 2012 — restaurants, fintech, aviation, and everything between. Open to freelance for founders who've done the thinking and need it to look the part.
I'm Orestis. I work as Sero.
Brand identity since 2012 — restaurants, fintech, aviation, and everything between. Open to freelance for founders who've done the thinking and need it to look the part.
Process
From first call to handoff.
A call. What you're building, who it's for.
We start with a conversation, not a questionnaire. You tell me what you're making, who it's for, and what's been bugging you about how it looks right now. I ask the questions that actually matter — and I listen more than I pitch. By the end, I know whether I'm the right person for it. If I'm not, I'll tell you.
One-page proposal. Yes, no, or adjust.
I send you a single page: what's included, what isn't, how long it takes, what it costs. No fine print, no padded line items. You know exactly what you're getting before any money changes hands. Say yes, say no, or tell me what to change.
Two directions. Not ten.
I come back with two complete visual directions — each one a real point of view, not a mood board. Typography, color, the mark, the tone of voice, how it all holds together. You're not picking a logo from a lineup; you're choosing how your brand thinks. We talk it through and commit to one.
The system. Weekly updates.
This is where the brand gets built properly — the logo system, type scale, color rules, layout logic, and everything that keeps it consistent wherever it shows up. You see progress every week, so there's no big reveal and no nasty surprises. It's a conversation the whole way through.
Files, guidelines, and a brand that holds up.
You get everything: every file format you'll need, clear guidelines so anyone can use the brand correctly, and a system that works without me in the room. I don't disappear after delivery — I'm around for questions when you roll it out.